Mrs. K. Hosey
Head of Department
LEVEL 2 BTEC TECH AWARD
Creative Digital Media Production
The Reasons For Studying This Subject:
It is impossible to over-emphasise the significance of the media in our lives today. Studying the media will give you the skills to analyse media texts (both print and moving image); understand how the texts are produced; develop investigative, critical thinking and decision-making skills through consideration of issues that are important, real and relevant to you; develop your knowledge and skills relating to what it would be like to work in the Media industry. Controlled Assessment will allow you to become a media producer in your own right when you produce your media texts. The skills you learn will help to prepare you for further study in the subject at Level 3 and then move into a career in the Media industry.
What You Will Be Studying:
Component 1 – Exploring media products
You will learn about the sector and investigate media products across the following sub-sectors:
- audio/moving image (TV programmes, films, video shorts, animations, radio broadcasts).
- publishing (newspapers, magazines, books, e-magazines, comics).
- interactive (websites, mobile applications, mobile games, video games, online games).
Component 2 – Developing digital media production skills
You will practice media production skills in a range of formats and for a variety of purposes and audiences before making either a music video for an existing song or the front page and double page spread for a fashion magazine.
Component 3 – Responding to a brief
Apply the skills and techniques you have learned by responding to a digital media brief, provided by the Exam Board.
You Will Learn The Following Skills:
- How to analyse the language of media texts (both print and moving image texts).
- How to reflect on the cultural messages and values presented in texts.
- How to compare texts, their institutions and their audiences.
- How to research and plan a media production.
- Production techniques, technical skills and evaluative skills.
- How to work in a team as well as independently.
How You Will Be Assessed
Exam 40% Component 3 is the exam unit where you will apply all the knowledge and skills you have learned to a brief given by the exam board; it will ask you to produce a particular media text for a specific purpose and audience.
Internal assessment 60% Components 1 and 2 are internally assessed by the teacher and involved practical application of the knowledge and skills learned in these areas.
During the course, students can see whether the industry is one they want to be in, where they could go, and gain the knowledge and skills they need to succeed in their next steps. After completing the course, students can continue on to further
vocational and academic study at Level 2 and Level 3, as well as apprenticeships and traineeships. What’s more, the transferable skills students master during their studies such as self-reflection, communication, teamwork and problem solving will also support their progress in the present and future.
Students opting for this course will not be able to opt for the alternative GCSE Media Studies course.