Media Studies (Vocational)

Mrs. K. Hosey

Head of Department


Creative Digital Media Production 

The Reasons For Studying This Subject: 

It is impossible to over-emphasise the significance of the media in our lives today.  Studying the media will give you the skills to analyse media texts (both print and moving image); understand how the texts are produced; develop investigative, critical thinking and decision-making skills through consideration of issues that are important, real and relevant to you; develop your knowledge and skills relating to what it would be like to work in the Media industry. Controlled Assessment will allow you to become a media producer in your own right when you produce your media texts. The skills you learn will help to prepare you for further study in the subject at Level 3 and then move into a career in the Media industry. 

What You Will BStudying: 

Component 1 – Exploring media products 

You will learn about the sector and investigate media products across the following    sub-sectors: 

  • audio/moving image (TV programmes, films, video shorts, animations, radio broadcasts).
  • publishing (newspapers, magazines, books, e-magazines, comics).
  • interactive (websites, mobile applications, mobile games, video games, online games).

Component 2 –  Developing digital media production skills 

You will practice media production skills in a range of formats and for a variety of purposes and audiences before making either a music video for an existing song or the front page and double page spread for a fashion magazine. 

Component 3 –  Responding to a brief 

Apply the skills and techniques you have learned by responding to a digital media brief, provided by the Exam Board.

You Will Learn The Following Skills: 

  • How to analyse the language of media texts (both print and moving image texts). 
  • How to reflect on the cultural messages and values presented in texts. 
  • How to compare texts, their institutions and their audiences. 
  • How to research and plan a media production. 
  • Production techniques, technical skills and evaluative skills. 
  • How to work in a team as well as independently.  

How You Will BAssessed

Exam 40% Component 3 is the exam unit where you will apply all the knowledge and skills you have learned to a brief given by the exam board; it will ask you to produce a particular media text for a specific purpose and audience. 

Internal assessment 60% Components 1 and 2 are internally assessed by the teacher and involved practical application of the knowledge and skills learned in these areas.

General comments 

During the course, students can see whether the industry is one they want to be in, where they could go, and gain the knowledge and skills they need to succeed in their next steps. After completing the course, students can continue on to further 

vocational and academic study at Level 2 and Level 3, as well as apprenticeships and traineeships. What’s more, the transferable skills students master during their studies such as self-reflection, communication, teamwork and problem solving will also support their progress in the present and future. 

Students opting for this course will not be able to opt for the alternative GCSE Media Studies course. 

Careers In Media

There are a wealth of different areas linked to jobs in the media from journalist, to researcher to TV or radio presenter. The 3 key skills you need are working cooperatively with others, using imagination to generate new ideas and being able to set real goals and devise a route to achieving them. However, most jobs nowadays need an understanding of how the Media works whether that is for a media-specific career or in a company that wishes to promote itself.

The LMI for All portal provides high quality, reliable Labour Market Information – see link below:

You can find out about average salary and how the workforce is projected to change. For example, within journalism the workforce is projected to grow by 5.7% over the period to 2027, creating 5,100 jobs. In the same period, 56.1% of the workforce is projected to retire, creating 49,900 job openings.

Learning Pathways

Pathways at 16

Media can lead into A Level English, Media Studies, Performing Arts and vocational courses in production and design.

Pathways at 18

Example degrees are Digital Media, Media and Communication Studies, Film Studies, Culture and Technology and Media Management and Apprenticeships in Events, Digital Marketing or Media Assistant.